Personal brand development
Goal: to create a brand identity that reflected the scope of my skills and interests in the communications field while being flexible for ease of use.
Client
All Hales Communications
Year
2023
Ideation
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Moodboard
Me-ish things. My house walls are painted in that color palette.
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Creative brief
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Logo inspiration
Simple, punchy, easily reduced images
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Sketch page
I am a fan of a semicolon.
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![Sketchpad page with birds, lamps, etc.]()
Sketch
Also a fan of birds, though this was a little too Edgar Allen Poe.
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Alternate concept
Signature treatment. I still like this, actually.
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Alternate concept
Compass rose concept with more of a nautical color palette.
Realization
The six colored blocks represent a spectrum of skills, tied together with a simple, strong capital H that contrasts with the softer palette. I used Calder as the typeface due to its simplicity and high readability. I created a glyph of the “H” to match the H on the front of the card and used it for my last name on the back.
Final logo
Business card
Notecard
Custom H on reverse of business card