TAG project branding

An early selection of the map art concept was elevated as a possible mark for the college’s umbrella department, while the client decided on the simpler “your art, your gallery” wordmark. The dot leader incorporates a wayfinding element, as initial client input indicated that promoting the location was important. The simplicity fits within the branding guidelines and allows for multiple uses. This project was done as a group, using my wordmark interpreted by other designers as material elements.