Small business rebranding
This Cedar Park, Texas, church needed a new, stronger presence to attract potential members. The logo had to incorporate the flame motif of the religious group.
Client
Live Oak Unitarian Universalist Church (student project)
Year
2021
Ideation
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Original (current) logo
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Creative brief
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Word map
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Like/competitor research
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Additional research
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Branding research
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Branding research
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Sketches
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Sketches
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Alternative concept
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Alternative concept
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Alternative concept business card
Realization
The church’s name lent itself to keeping a tree or leaf motif. In addition, the goal to send a welcoming message encouraged the use of different colors and tones to represent the different sections of the logo. The final logo reduces well for myriad uses.
